Case study

FREIRAUM

Berlin · 05.09.2025

Edition

FREIRAUM

Venue

1-06 Location (behind Fotografiska)

Date

05.09.2025

Format

Full edition · industrial venue · charity night

Artists

MÜHI · Ivan Gette · Sven Kohler

Live act

Logan Dudek

Venue DNA

Industrial architecture, raw brick, high windows — urban and open. A space that already had character; it needed a night that could read it.

Curatorial thesis

Berlin between commerce and creativity, displacement and vision — exhibition and ecstasy, gallery and dance floor in one arc.

The night, as it happened

The night, as it happened
19:00

Doors

Soft musical opening, bar, first accents of light.

Guests arriving at the photo call
19:30

Gallery opening

Welcome, the SHOFCO film, the art raffle begins.

Guests in front of projected art on the venue wall
19:45

The gallery breathes

Live black-and-white portraits by Sven Kohler, works under light and shadow projections.

Editorial portrait in profile
20:15

Ballet I

Three minutes. Dancers in the upper windows.

A silhouette in front of an immersive digital work
21:15

Ballet II

Four minutes. This time between the guests.

Live performance in front of the audience
22:00

The floor opens

The DJ set rises. Vinyl only.

Hands on the turntable during an all-vinyl set
23:30

Live act

Logan Dudek, live.

Fire performance at the peak of the night
01:00

The raffle

A work by Doreen Steinert finds its owner — for SHOFCO.

02:00

The night lets go

Open ending with drinks and conversations.

The crowd in the light of the afterparty

Reusable production principles

  1. 01Venue DNA
  2. 02Theme & Match
  3. 03Site Visit & Measurement
  4. 04Spatial Choreography
  5. 05Guest Journey
  6. 06Responsibility Breakdown
  7. 07Production & Activation
  8. 08Review

Performance

Four dancers — two in the upper windows, two moving between the guests. Torch light, fog, wind curtains, lines of light.

Charity

Charity for SHOFCO — women's education and safety — with the raffle of a work by Doreen Steinert.

Built twice — the day before

The day before: rigging and hanging, technology, bar and cooling logistics, soundcheck, full dress rehearsal, team walkthrough. A night like this is built twice — once in silence.

Who delivered what

01 — ARTFÊTE delivered

  • Theme and curation
  • Artists, live portraits, performance direction
  • Light, projection and spatial dramaturgy
  • Production management and guest journey
  • Charity mechanics and raffle

02 — The venue brought

  • The space and its access
  • Bar operation and cooling logistics
  • Existing infrastructure
  • House team on the night

Results

Results and figures are shared in the partner deck.

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